Research Services

Our online survey technology delivers:

• Survey solutions that suits your needs, including online, CATI, mobile and iPad
• Complete customization and flexibility with surveys that follow your unique methodology
• Full control over the look and feel of the survey, allowing either corporate branding or completely anonymous surveys
• Powerful, secure systems with greater than 99% uptime, enabling excellent response rates and reliable data collection
• An easy-to-use client portal with real-time monitoring and access to both active and archived projects

Survey Methods

Text & Multimedia Surveys

We can expertly program a broad range of survey types, from basic text-based surveys to more complex designs such as conjoint analysis, max/diff and more. We also offer secure testing for a variety of multimedia, including TV spots, trailers, dial testing, print ads, websites, and packaging or new product concepts.
See some examples >

Interactive Surveys

Interactive surveys can deliver a more engaging and entertaining respondent experience, yielding higher completion rates and producing cleaner, higher quality data. We can program interactive surveys to include clickable ad testing, drag and drop, image ranking, image zoom and much more.
See some examples >

Simulation Surveys

Our customized simulation surveys allow respondents to flip through virtual magazines, view a new product concept in 3D, select products from a virtual store shelf or shop in a fully stocked virtual store. They provide accurate real world environments within your online survey.
See some examples >

To enhance targeting capabilities and increase survey sampling diversity, we blend a variety of online research panels and broad-based community sites—both domestic and international. Our sample partners are rigorously screened, pre-tested, and adhere to a strict, double opt-in recruiting process.

We have more than a decade of experience designing and managing Internet survey samples based on our clients’ unique needs and we offer expertise in sample weighting and variance estimation. Targeted sampling capabilities include:

• Kids/teens
• Elderly
• Gamers
• Technophiles
• Moviegoers/DVD purchasers
• B2B (travelers, IT professionals, medical)
• Ailment sufferers
• Alternative lifestyles
• Automotive enthusiasts
• Ethnic samples
• International samples (consumer & B2B)
• TrueSample platform certified.

Decipher can seamlessly provide clients with improved quality by conducting TrueSample verification in-real time. TrueSample is the industry’s most widely used data quality solution that provides researchers with the assurance that every respondent is Real, Unique and Engaged™ by removing fake, duplicate and unengaged respondents from research samples. With this integration into Decipher’s Beacon market research software suite, Decipher offers platform compliance with research samples that have been verified by TrueSample.

As an active member of AMA, CASRO, ESOMAR and MRA, Decipher adheres to industry and government research guidelines and complies with all relevant local, regional, and national laws regarding privacy, data protection and conducting research with children.

We love to crunch the numbers, and deliver comprehensive data processing services, including:

• Traditional ad-hoc study data processing
• Large-scale data processing
• Data management
• Data mining services
• Database development
• Database reporting (online and offline)
• Open ended coding

Our team is known for handling the industry's most difficult projects, including conjoint analysis, large-scale tracking studies and mixed-mode methodologies—and we specialize in creating custom online reporting solutions, so it all makes sense.

Bring us your data. We can process data collected by other suppliers, convert foreign language data, and process CATI, CAPI, and mobile data. And we can deliver it to you in a variety of formats.

Interactive Dashboards

Like a standard reporting dashboard, interactive dashboards allow users to view important pieces of information through a clear visual medium. Decipher has taken the dashboard concept even further by giving the user control over the way the data is presented and combined. Decipher’s interactive dashboard capabilities not only allow users to look at their data in any variety of combinations, but they can track projects and create “what if” scenarios. The interactive dashboard shows data via graphs, sliders, gauges and many more visuals depending on desired complexity.

Check out our Interactive Dashboards Demos.

Online Reporting

Our comprehensive online reporting includes:

• Real-time field reports
  Including click-throughs, completion rates, timing and detailed quota group counts
• Real-time crosstabs
  Customizable for quick analysis of data at any level of banner point/subgroup complexity
• Stat testing
  Test within crosstabs based on standard or custom significance calculations
• Results options
  Allowing you to run results by total or dynamically defined segments
• View options
  Enabling you to view results by nets, means and standard deviations
• Custom weighting
  Allows real-time viewing of weighted or unweighted results
• Real-time raw data
  Partial field or at close of field, and viewable in a variety of formats and layouts

Custom Data Tables

Our online reporting suite delivers easy-to-use online data tables, which include the following functionality:

• Summary tables
• Nets/grouping
• Data weighting
• Stats including mean, median, standard deviation
• Stat testing
• Recoded data
• Combined data
• Drill-down tables
• Data sorting/reordering/ranking
• Exclude/Include answer options
• Rebasing

Cross Tab Capabilities

Our unique online crosstab tool is replacing traditional offline tabs for many of our clients. Create subgroups or banner points with multiple levels of classification based on any response to any question, or from derived scores or groupings.

We also make it easier to use the information you get. You can generate custom charts and graphs for each question or table in the online report, and export those visuals to PowerPoint (or your own custom PPT template) in an editable, native format.

Data Export

Every project is different, every research team is different. Because of the wide variety of data manipulation and analysis options, we provide access to your raw survey data in a variety of commonly used formats, including:

• SPSS (labeled, ready to go set-up file)
• SSS (triple-S)
• Column binary
• Fixed width
• Excel
• Tab delimited
• Wincross (set up file for banners)

Dashboarding

Beacon’s new reporting dashboard provides an engaging and visually appealing presentation of key metrics, making it simple to utilize crucial findings and turn them into real business solutions. With instant, real-time access to data, users can make sure that their data is working for them every single day.

Some of the benefits of the new Beacon reporting dashboard include:

• Customizable tables and charts that can pull from multiple data sources and variables
• Numerous chart types and flexible layouts to fit specific user needs
• Ability to incorporate corporate branding
• Public or restricted dashboard access

We have access to more than 30 million respondents in more than 40 countries. And we were the first in the industry to utilize custom-blended online survey sampling methods. It’s simple: we offer our clients a more representative online sample.

More information to come.

Accurate Mobile Detection of Over 6,000 Devices

Detection allows you to see if the respondent is attempting to take the survey on a mobile devices vs. a nonmobile device. E.g. desktop browsers, game consoles or even tablet devices, such as the Apple iPad or Motorola Xoom. Scripting and styling properties like screen width & height, video capability, input methods (touch screens, stylus, D-pad) are all seamlessly integrated.

Create Mobile-Compatible or Mobile-Only Surveys Simply and Easily

Accept or deny respondents based on the category of the device they are using. E.g. “No tablets allowed. Come back on a smartphone.”

Multi-Media Capabilities

Both video and images (optimized for small screens) can be utilized in mobile surveys. Video and audio are supported for both smartphones and tablet-based surveys. Images can be supported on all mobile devices, including feature phones. Tablet-based surveys can also support interactive questions.

Integration with Beacon (Build Your Own Mobile Surveys!)

Now you can set survey mobile compatibility as well as designate types of mobile devices allowed through Beacon, Decipher’s DIY survey platform. In addition, users have the ability to customize mobile best practice warnings and save settings as default for future projects. Warnings (along with an explanation) are displayed when a mobile survey design fails to follow our best practice guidelines. Options and warnings are displayed during various stages of survey creation. E.g., running sample data, testing, viewing project summary, and launching survey. You choose to ignore or fix the survey based on the warnings.

How it works.

At a pre-determined point in the quantitative survey experience, a select number of respondents will engage in a dynamic, real-time conversation with a professional moderator. Embedded right within the survey, the experience is seamless for the respondent and easy for the researcher to integrate. Based on the project objectives and answers the respondent provided in the survey, the moderator leads a focused, personalized discussion that adds a story to the statistics. Upon completion of the conversation, respondents are thanked and sent back into the survey to answer any remaining questions. Final deliverables include transcripts for all the conversations plus a report with analysis.

One-on-one conversations.

These quality, personal online conversations elicit responses that are spontaneous, candid, deeper and, oftentimes, surprising. Whatever research you may be doing, this hybrid method helps you go beyond open-ends, add color and clarity to your data and obtain meaningful feedback that emboldens your decision-making. Thanks to Decipher’s partnership with iModerate, adding this powerful qualitative aspect to your survey is simple and straightforward.

A cognitive approach.

The integration of iModerate’s text-based, online conversations into Decipher’s toolbox and the Beacon platform will help researchers delve into what consumers think and why. With iModerate’s proprietary approach, ThoughtPath™, moderators draw on three important cognitive paths (Perception, Experience, and Identity) that allow them to ask the right questions in the right sequence based on the cognitive steps each individual takes. By utilizing this framework for conducting the online, one-on-one conversations, moderators can quickly assimilate and analyze the conversations to provide you with a rich, relevant and actionable research story that elucidates your survey data.