We’re passionate about empowering our clients. That’s why we’re so excited to introduce Beacon custom survey software—the most robust survey software available to research and CRM professionals. With an easy to navigate user-friendly interface and a whole suite of custom survey tools, you can quickly author and deploy professional online surveys.
The powerful Beacon platform makes it easy to create a survey via Builder, our survey programming toolset. It includes a robust set of user-friendly features to ensure you can create the survey you want to get the data you need:
Beacon’s Portal offers access to our Change Manager tools, along with Field Reporting and Data Reporting.
Beacon is built on proven Software as a Service (SaaS) technology, and includes built-in processes for QA, data cleaning, and more.
Change Manager allows you to completely QA your custom survey, including everything from basic proofing to design and complex logic.
Once your survey is in field, you can easily monitor your incoming data via our Field Reporting and Data reporting modules, which gives you instant access to your survey results:
Your survey data and results are downloadable in a variety of formats, making it easier for analysis, sharing, and incorporation of the data into presentations.
Real time field reporting available, including click-throughs, completion rates, survey timing, detailed customized group counts and editable quotas.
More information coming soon.
Each survey respondent carries a unique fingerprint. With integrated digital fingerprinting, Beacon now offers clients a powerful way to track respondents, so there’s no need to license seperate software to avoid respondent duplication.
In March, Beacon was the first research platform in the research industry to include digital fingerprinting of respondents as standard functionality. At no cost to our clients, this feature ensures respondent validity and heightens the quality of the data collected for clients.
How Beacon does it:
Digital fingerprinting tracks an individual respondent’s survey access in three main ways so they’re unable to take a survey more than once. Respondents are identified by:
The benefits:
What does this mean for you, the researcher?
For businesses with more complex needs or high survey volumes, Decipher can provide a platform-centric approach to your research practice. Research centralization solutions allow Decipher to serve as the core for your research practice by supplying data collection, survey standards, data warehousing and data reporting from a single platform, Beacon.
Lower Data Collection Costs. With Decipher’s centralized platform, your company will no longer paying full-service firms for data collection—firms that traditionally have high markups on field services.
Data Consistency. All data files, regardless of supplier or study type would be stored and accessible from Decipher’s Beacon software reporting portal.
Consistent Research Standards. Decipher will store your visual and textual design standards within Beacon, ensuring consistency across projects and with any outside full-service research suppliers you may utilize.
Research Centralization Solutions with Beacon. Decipher’s Beacon Research Centralization software offers advanced tools your company may need, including advanced scripting capabilities, support for complex research methods, code level access and custom question/element creation for reuse.
"By consolidating our online data collection to Decipher's services enterprise solution we at LinkedIn have realized cost savings, timing improvements, streamlined project comparisons, easy and consistent data accessibility, expansions of online data collection best practices and many other benefits. This has allowed us to better focus on analysis and recommendations to help guide the organization and those of our clients." - LinkedIn
Decipher now offers iModerate’s proprietary, qualitative conversations through the Beacon software platform. These “online one-on-one conversations” allow professional moderators to carry out a real-time, text-based conversation with respondents during a Decipher survey. This hybrid-research solution provides a unique opportunity to develop a deeper relationship with target consumers, ask probing questions and garner more detailed, authentic insights.
How it works.
At a pre-determined point in the quantitative survey experience, a select number of respondents will engage in a dynamic, real-time conversation with a professional moderator. Embedded right within the survey, the experience is seamless for the respondent and easy for the researcher to integrate. Based on the project objectives and answers the respondent provided in the survey, the moderator leads a focused, personalized discussion that adds a story to the statistics. Upon completion of the conversation, respondents are thanked and sent back into the survey to answer any remaining questions. Final deliverables include transcripts for all the conversations plus a report with analysis.
One-on-one conversations.
These quality, personal online conversations elicit responses that are spontaneous, candid, deeper and, oftentimes, surprising. Whatever research you may be doing, this hybrid method helps you go beyond open-ends, add color and clarity to your data and obtain meaningful feedback that emboldens your decision-making. Thanks to Decipher’s partnership with iModerate, adding this powerful qualitative aspect to your survey is simple and straightforward.
A cognitive approach.
The integration of iModerate’s text-based, online conversations into Decipher’s toolbox and the Beacon platform will help researchers delve into what consumers think and why. With iModerate’s proprietary approach, ThoughtPath™, moderators draw on three important cognitive paths (Perception, Experience, and Identity) that allow them to ask the right questions in the right sequence based on the cognitive steps each individual takes. By utilizing this framework for conducting the online, one-on-one conversations, moderators can quickly assimilate and analyze the conversations to provide you with a rich, relevant and actionable research story that elucidates your survey data.